What exactly is a rebrand, and why should I care about it?

Posted on 9 October, 2021 by Elsa Tom

 

Are you thinking of rebranding your business? Perhaps your logo no longer inspires you, or you believe the designs don't reflect your principles, or your company is expanding into new regions.

A rebrand usually indicates that the organization has progressed well beyond prior identity and is now ready to take on new challenges. Rebranding is an excellent way to improve your company's visibility and impression in the minds of your clients. Rebranding, on the other hand, maybe a time-consuming process, so think carefully about why you're doing it and how you're going to do it. 

 

As your company expands, it may aim to appeal to a larger audience, and your brand should reflect this. A frequent example is a well-known business that rebrands to appeal to the millennial generation.

 

If technology has impacted your business, you may need to rebrand to stay competitive and reinvent yourself as a forward-thinking company in the new environment.

 

Zapio Technology is a corporate branding agency in Dubai, don't just develop brands or revamp brands to earn a portfolio or even income; we do it just because we care deeply about our art, as well as the behaviour of customers and their buying instincts.

 

So, how can you determine whether your brand needs a makeover? Take a look at these indicators that your company may benefit from a rebrand.

 

Your brand is vague.

 

One of the most important characteristics of a brand is that it conveys to consumers a clear picture of what a company is and does. If these points aren't communicated effectively, it might lead to misunderstanding and, as a result, a lower conversion rate occurs. Now, it's time to think about a change.

 

You're going after a population boom or a new demographic.

 

Businesses must occasionally seek new customers to encourage corporate growth. Perhaps your products/services were designed with an older audience in mind, but you've realized that they'd be a great fit for a younger generation of customers.

 

Your competitive advantage is diminishing.

 

If your business has witnessed competitors slowly eat away at its sales volume, the issue is most certainly not related to your branding. This might indicate that your company needs to do a comprehensive identity to determine why rivals are gaining momentum — and why your company is losing ground.

 

Your previous branding is out of date and has lost its charm.

 

It may be time to explore a rebrand if parts of your brand are making your marketing efforts and creative materials appear obsolete. The key here is ensuring that the revised brand connects with target consumers, which may be aided tremendously by the research done throughout the corporate branding agency.

 

You've merged or altered your company's ownership.

 

Any new people or leadership that is brought in with the changes may give fresh eyes and insights for a rebranding attempt, and any new personnel or leadership that is brought in with the changes can offer new eyes and insights for a rebranding campaign.

 

About the company/author

 

Zapio Technology, our fully integrated branding agency Dubai, has a team of seasoned professionals that can handle anything from rebranding to site design, brand strategy, creative, interactive, social media, analytics, conversion rate optimization, SEO, and more.

 

---