WHY MAKE ANIMATED VIDEOS AN INTEGRAL PART OF SOCIAL MEDIA MARKETING STRATEGY

Posted on 27 January, 2022 by Explainer Mojo

Social media is the new normal trend for people to spend their free time, it’s observed by that on an average a person spends 2 hours daily on social media platforms such as Facebook and Instagram. With more than 3 billion smart phone users around the world spending 2 hours regularly on the social media, it makes social media an important tool to include in your marketing strategy.

Facebook is the largest social media platform with 2.9 billion active users with Instagram having 500+ million users and finally WATS app which had a 1.8 billion active users in 2019 and today is owned by Facebook.

People use social media for various reasons, business, and work, sales, marketing or just getting in touch with friends.

Videos are a good tool to market brands on social media, a research noted that the Chinese and Sweden population alone and individual spent 103 minutes daily scrolling and viewing videos on social media platforms such as facebook, Instagram, youtube and twitter. Making videos a clear winner when it comes to market any business or brand online.

If marketing your business more effectively is your goal then an animated explainer video is the best tool to market your brand. Connecting to an animated explainer video company is best suggested as it gives you more services at lesser costs compared to a local video editor.

Why Animated Explainer Videos

Animated explainer videos are, short explainer videos which explain your business or process to the viewers with the help of animations.

You can make a app explainer video to explain the functions of your app or process with the animated explainer video. Many smartphone brands use app explainer video to showcase their applications functions in the smartphone, animation is key.

Animated videos have proven to grab the audience attention upto 95% more effectively when compared to other video types.  Most effective and powerful you can use animated explainer videos on various social media platforms such as facebook, Instagram, twitter and youtube.

What Do Animated Videos Consist

Animated explainer videos are made by an animated explainer video company, these have the following features.

Animations: Animations and visually attractive graphics are the key ingredients of animated explainer videos, the animation content helps attract audience.

Vivid: animated explainer videos are rich in graphics and vivid in colours, this is a huge asset as it’s easy to catch the eyes of the audience with the use of vivid colours. Animated videos are good in engaging audience this indirectly helps increase the watch time.

Motion Graphics: Animated explainer videos are rich in motion graphics, this gives an app explainer video or a video of any other type a smooth look in visual graphics. Smoothly timed and flawless moving graphics are pleasing to the eyes can go well on social media platforms such as Facebook, Instagram, YouTube and twitter.

Music and Sounds: A good animated explainer video company covers all aspects of an explainer video, music and sound add breath to the animations. Timely suitable music or rhythms can help make your video more pleasing to the ears and a touch of voice over that explains your product well can help become your video become a powerful marketing tool. Many app explainer video companies provide voice over services to their clients, Explainer Mojo is one fine company in the UK and US providing overall video services to its clients.

Benefits Of Animated Explainer Video In Marketing

Animated explainer videos should be in next in your marketing strategy list for the following reasons.

1.     Effective brand awareness tool

2.     Explains concepts to viewers easily

3.     Creates time utility

4.     Performs well on social media platforms

5.     Versatile tool of modern marketing

6.     Helps retain website traffic

7.     Wider reach through social media

8.     Can be used to target audience on social media platforms

9.     Easily sharable

1  Helps generate more sales

It’s shocking to know how just a simple animated explainer video can be so effective in your marketing activities.

Pricing of Animated Explainer Video

Animated explainer video pricing is a very common question, as many businesses have less idea of how much should they spend.

Well animated explainer video pricing for a customised video can be anything from 3,000 USD to 5,000 USD depending on your requirement.

An animated app explainer video for your business can be priced from 5,000 USD up to 35,000 USD usually depending on the amount of features you desire in your explainer video.

Explainer Mojo is a animated explainer video company in the UK that provides its clients with the most competitive price in the market, and customised packages for every client, so if animated explainer video pricing is something of your concern, then feel free to connect with Explainer Mojo the best explainer video creators and makers in the UK, USA and across Europe.