How to use video in your charity or NGO marketing strategy

Posted on 15 March, 2022 by Explainer Mojo

 People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

NGO and Social Work organizations have played an important role in shaping modern society.

Non-governmental organizations have helped society flourish and strengthen the economically backward class.

 

People living in poverty are touched by these NGO organizations, helping them improve their lifestyle, stabilize their mindsets, fight depression, fight poverty, hunger and malnutrition.

 

Social work organizations have also worked towards the interest of the society, there are many NGOs and social work organizations across Uk and Europe which provide food and shelter to the poor. Many churches have empowered social work in their surrounding areas, especially during the COVID-19 era when businesses and work were on a complete shutdown, with people starving from hunger every day and from poverty as well.

 

NGOs and Social Work Organisations are undoubtedly the key contributors to the growth of the economy. Often falling short of their marketing activities, at times these organizations fall short to market their good work and spread awareness among people for the work which they have done.

 

Today Digital Marketing and Social media have emerged as tools that can help these NGOs and Social Organizations market their good work and eventually reach more people for a helping hand.

 

The social media platform has grown to be a very good tool for NGOs to market their social work and social activities.

 

The biggest social media platform Facebook has a daily 2.91 billion active users followed by Youtube which is the biggest video community in the world having 2.291 million active users daily becoming the most powerful video-sharing platform in the world.

 

Videos are a clear winner on social media platforms as they receive more engagements and have a wider reach on all social media platforms. The best format of videos to market NGOs on the digital platform are explainer videos, explainer videos are made by an explainer video company, let's further discuss these explainer videos and which type of explainer videos will be the best suited for your NGO organization.

 

Explainer Videos

Videos are the best and most preferred form of marketing on the social media platform. Explainer videos are the best video types used by organizations and businesses all around the world to spread their brand awareness on social media platforms such as Facebook, Youtube, LinkedIn, Twitter, and WATS app.

 

Explainer videos are short informative videos that contain a short detailed message, these videos often time from 1 to 3 minutes and are a good source of spreading brand awareness. Connecting to an Explainer video company can help make a perfect explainer video to market your NGO activities on the internet.

 

Best Types Of Explainer Videos

 

Explainer videos are the best form of marketing your NGO activities online, whiteboard explainer videos and animated explainer videos are the two best forms of explainer videos which are a perfect suit for Ngo's video marketing activities.

 

Both types of videos are rich in graphical content and thus have proven to grab the viewer's attention of up to 95% which makes whiteboard explainer videos and animated explainer videos a clear winner over other types of videos.

 

How to Get Explainer Video

 

If you’re looking for the best whiteboard explainer video company, animated explainer video company, then Explainer Mojo is the best explainer video company in the UK, USA, and across Europe, providing quality explainer video services at affordable prices. Feel free to connect to Explainer Mojo the best explainer video company in the UK.

 

Marketing Your NGO With A Video

Explainer videos are the best suited for marketing NGO activities for charities on the internet platform, here are some ways in which we can market their NGO explainer video on the internet.

 

Social Media: There are billions of active users on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. NGOs can post their explainer on their Facebook page and other social media accounts to spread brand awareness, and also target the audience by running small paid campaigns.

 

Youtube:The most successful video community search engine Youtube has billions of viewers today, it's a dedicated video sharing platform. NGOs can easily grow on the youtube platform by posting their video content of social work activities. Further ads also can be run for charity purposes on the youtube platform.

 

Websites:The google search engine is the home for billions and trillions of searches every day which can help in gaining more charity. Also, your explainer video can be easily posted on your website helps retain audience engagements on your website.

 

Finally, these were some of the tips to strategize your NGO marketing activities on the internet platform.

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