The Importance of Animated Characters in Explainer Videos

Posted on 17 October, 2022 by Explainer Mojo

 In modern times explainer videos have become a very popular marketing tool. The traditional marketing tools such as radios. Televisions, newspaper advertisements, email marketing, or advertisement in magazines still work but fall short when compared to digital marketing tools such as websites, social media, video marketing, and content marketing & overall the internet platform is a much simpler & cost-efficient marketing p[platform for businesses.

Everyone around the world today has access to the internet & social media platforms such as Instagram, Facebook, Linkedin, Twitter &Youtube. These platforms strongly support video marketing, conversions can be tracked, insights can be mapped, and you can choose your target audience & the best part is you can even finalize your marketing budget on such social media platforms.

This dynamic has paved the way for explainer videos, as companies, brands & businesses that made use of explainer videos have significantly more profits & an increase in revenue. Especially when it came to which type of explainer videos were more successful, the animated explainer videos emerged as the winner as many kinds of research proved that animated explainer videos were able to grasp the attention of the audience 10% better when compared to other videos types and surprisingly the audience was able to recall the information 94% times better, the research strongly favored the animated explainer videos as the king of the domain.

Well if your looking for an explainer video company in the USA then Explainer Mojo is the leading explainer video company in the USA that provides a wide range of explainer video services all under one roof.

What are Animations?

We all, at some point in childhood, were fond of cartoons & even addicted to them. These cartoons are perfect examples of animations. In technical terms animations are moving characters that reflect human emotions, the animators can shape the character of the animation according to their requirements. Further speech, voiceovers, effects & customized movements can be added to these animations, connecting to an animated video agency can help you get a perfect animated explainer video.

Why are Animations So Important

Animations have proven to be the game changer in the explainer video world, every explainer video company today produces animated videos for their clients & the competition is increasing every day. Let me take you through some reasons why animations are so important in the explainer video industry.

Generate Interest

Animations are pleasing to the eyes; they help captivate the interest of the audience. The audience who viewed animated explainer videos or simple animated cartoons was noticed to have a 10% better focus on the video when compared to other video types, so it’s safe to say that to generate audience interest, especially in new markets, animations play an important role. The animations of the characters showcasing your services & products can help generate interest.

Brand Identity

Businesses, brands & companies that market their products & services with certain & specific animations tend to generate a unique brand identity. The brand identity separates their brand from the rest, top brands like Coca-Cola, Nike, Apple, & many other smartphone companies showcase their products & services through animations. This dynamic helps them shape their video & animations according to their will & helps generate a unique brand identity.

Engage Audience

One of the main reasons why big brands tend to make use of animated videos is that it helps engage the audience on a mass level. The truth is animations are liked by everyone the young, the old all age groups have a soft heart for animations. Further emotions, voiceovers, music & many more factors help engage the audience in their own way.  Animated characters here play the most important role as they help grasp the attention of the audience.

Emotions & Feelings

Strong animated characters help to reflect emotions better, many emotions such as sadness, happiness, laughter, satisfaction, love, admiration & humor can be reflected through the use of animated characters. These characters help reflect emotions better when compared to any other video type & thus are proven more effective when compared to other explainer video types.

Pricing & Affordability

The animated explainer video pricing can be much more affordable for big brands & businesses. It is more affordable to use an animated explainer video with customized characters than to hire a big celebrity for a promotional video.  The average pricing of an animated explainer video with customized characters can be anything from $5,000 to $30,000 depending on the customizations of the characters, this pricing is still very affordable when compared to hiring a top celebrity for a promotional video.

Best Animated Explainer Video Company In USA

Explainer Mojo is the leading explainer video company the USA that provides wide range of explainer video services all under one roof. Explainer Mojo is a team of highly dedicated & mastered video editors, script writers, voice over artists, video animators & VFX specialists that provide an overall professional content creation experience. We are a team that specialise in creating some top quality animated characters for your animated explainer viceo. 

We have worked with many brands, companies, & organizations for creating top notch animated explainer videos we are a animated video agency that provides all kinds of animated video services like isometrics, 2D-3D, VFX effects, cartoon effects & many more customized animated video effects. Feel free to connect to Explainer Mojo today, the leading explainer video company in USA for your animated explainer video.