What is Video Marketing & Why do it?

Posted on 21 November, 2022 by Explainer Mojo

 Marketing is the backbone of every organization today, the survival of companies, businesses & firms in this world of advanced competition & globalized market is derived from quality marketing. The competition today is globalized, leading to multiple options for consumers to choose from & at the same time making it easier for businesses to expand globally in a market of fierce competition. Marketing plays a significant role in the growth of a business, as it helps reach more audiences, spread brand awareness & create customer loyalty for the long-term success of a brand or company. Traditional marketing tools such as marketing through radios, television advertisements, newspapers, magazines & pamphlets have become outdated today as they are replaced by modern marketing tools such as websites, search engine ads, social media ads, creatives & marketing videos.

Video marketing simply means marketing your brand, product, or service through a short video that helps your business to catch the attention of your target audience. Your video can be graphical, animated, or just a video with infographics. The main motive of video marketing is to market your brand on a digital platform. Today we discuss in dept why video marketing is on the rise & how crucial role explainer video services play in marketing a brand on the internet platform.

Importance of Video Marketing

Video marketing has become the new normal game changer when it comes to the dominance of a brand on the internet platform, Top social media sites such as Facebook, Instagram, YouTube & Twitter support videos with an increase in engagements & interactions over other written or image content. Paving the way for explainer video services to play a crucial role in the marketing activities of a successful modern business.

Video marketing is inexpensive compared to traditional marketing activities such as spending on television ads, radio ads, or newspaper advertising, these marketing tools were effective during their time, but the world today has taken a digital approach. Explainer videos are a digital marketing tool that helps businesses market their brand, product, or service more efficiently over a shorter timescale, having complete control of engagements, insights & analysis.

What are Explainer Videos?

Explainer videos are short informative videos consisting of the details of your brand, product, or service. Explainer videos are a digital marketing tool that helps advertise your brand to your target customers. The duration of these videos can be from1-3 minutes, your videos can consist of animations, texts, voice-overs, music, sound, 2d-3d animation, or isometrics. Connecting to an explainer video production company can help you get that perfect video for your marketing activities. Attaining explainer video services can help your brand marketing activities & thus help grow your businesses with the help of quality digital marketing activities

Why Do Video Marketing?

Video marketing is the new normal marketing tool used by almost every successful brand or business today. Especially when it comes to explainer video services, it is the best possible video services a brand can include in its marketing activities planning. Today, let's shed the light on some reasons why should you do video marketing for your business

Brand Awareness

Every marketing campaign aims at spreading brand awareness in the market they enter. Quality brand awareness campaigns help to boost sales in a short span of time.

Video marketing activities help spread brand awareness very efficiently in a short span of time as through the use of social media sites & messengers your video can be circulated around quickly. This dynamic makes video marketing a good tool for spreading brand awareness.

Top companies such as Apple, Samsung, Nike & Adidas use explainer videos to market their brand in new markets. This gives them significant brand awareness advantages when compared to other brands competing in the same market.

Increase Sales

Generating quality leads & attaining more sales is something every business desires, as marketing is the backbone of every organization, as it is the only way through which a business can survive & continue to grow.

Introduction of video marketing activities in your marketing campaign can help you target the correct set of audiences as you now have the entire control of creating & manipulating your explainer video according to the taste & preference of your target audience. Brands that used video marketing tools to advertise their brand, products & services noticed a significant growth in sales, the growth was 40-50% more when compared to the time when they did not use any video marketing strategies.

Reduce Costs & Gain Insights

Marketing campaigns are often expensive, advertising through television ads, radio ads, or magazines is a marketing method that was very expensive & had very less long-term reward. You were unable to track the insights, or the performance when spending on such advertisements.

When it comes to video marketing, the huge advantage here is you can track your insights, know how your video is performing, how is it engaging your audience & how could you optimize your video marketing for better results. Explainer videos are very inexpensive as the pricing of the video can start from $5000 to $30000 depending on your requirements. Connecting to an explainer video production company can help you get that perfect video for your video marketing activities.

Best Explainer Video Company In the USA

Explainer Mojo is the leading explainer video production company in the USA that provide wide range of explainer video services all under one roof. At Explainer Mojo, we are a team of highly professional video marketing & content creators that help businesses produce top-notch explainer videos for their marketing activities, we are also the leading whiteboard video production company in the USA that help produce quality whiteboard animation videos for businesses to market their brands. We Explainer Mojo promise to keep client satisfaction at our top list, we have a wide client base who have benefited from our services, feel free to connect to Explainer Mojo today for the best explainer video production in the USA.