Why You Need Video in Your Customer’s Buying Journey

Posted on 28 November, 2022 by Explainer Mojo

 Marketing is the backbone of every organization or successful business today. The survival of an organization is almost next to impossible if they don’t have a proper marketing strategy.  To force customers to buy their products & services, or just to create attraction or brand awareness, marketing is required in some of the other form.

Traditional marketing tools such as advertisements on televisions, radios, pamphlets, & newspapers is outdated in modern times & are replaced by digital marketing tools such as search engine, social media, paid internet advertisements & websites. Modern marketing tools are more reliable, accurate & cost-efficient.

Explainer videos are the best form of marketing for brands, businesses & organizations all around the world when it comes to marketing on the internet platform. Short, crisp, & animated explainer videos act as a tool in connecting the buyers (customer) to the product.

Inducing an explainer video that showcase your product or services acts as a game changer, in the customer’s buying journey as it helps educate the customer about your product or service, creating a healthy quantity of brand awareness & brand loyalty. Connecting to a top Explainer Video Company in the USA can help you get that perfect explainer video that suits your needs & plays a crucial role in the customer’s buying journey.

What are Explainer Videos?

Explainer videos are short videos with 1-3 minutes of duration, that showcase your brand, product, or service you offer. Explainer videos consist of animations, graphics, motion graphics, subtitles, voice-overs, music, sound, etc.

Creating an animated explainer video in the USA is often a challenge, Explainer Mojo are the leading explainer video company in USA that provide a wide range of services related to explainer video production all under one roof.

Importance of Video in Customer Buying Journey

In simple words, the buyer’s journey is simply the way through which the buyer was advertised about the product & he chooses to purchase it, becoming the final customer. The entire process of brand awareness, consideration & final decision was the process of the customer buying journey. A top-quality animated explainer video can help to add more value to the customer buying journey. The best part is that you now will have full control, of what content should be included in your explainer video, which can help attract an audience better & convert them into potential customers.

Brand Awareness:

Spreading brand awareness is the very first objective of every marketing campaign. When a company enters new markets, it faces the challenge of brand awareness. Using explainer videos to the advantage, brands can easily market their products, & services to target customers & create a healthy amount of brand awareness in the markets they enter. Explainer videos are very convenient in sharing, & a good marketer, top brands such as Apple, Samsung, & Nike use explainer videos to generate brand awareness every year.

Customer Loyalty:

Loyal customers are something every successful organization thrives for. Loyal customers are a huge asset, & animated explainer videos are the perfect way to keep customers loyal to your brand. Various interactive videos that showcase your product’s features, updates, & specialties can work to your advantage. These small steps have big effects later on & create a positive mindset regarding your product or service in the eyes of the customer, making them more loyal to a single brand.

Marketing On Internet Platform:

Explainer videos perform well on the internet platform, top social media platforms such as Instagram, LinkedIn, Twitter, & YouTube encourage video marketing more when compared to other image or written content. The best part is you can have complete control over how can you market your explainer video, your budget, target audience, and location & uncover hidden insights. Digital marketing is one of the most cost-efficient ways of marketing your brand on the internet platform through a video.

Reduce Costs

The traditional marketing methods which were very popular in the 90s were radio ads, television ads, pamphlets, & newspapers which were often expensive & hold no guaranteed returns or insights to track. Explainer videos are like a one-time investment, the average animated explainer video pricing can be anything from USA 5,000 to 50,000 USA, depending on the requirements the prices can differ. An explainer video can be posted on social media platforms, shared through messaging apps, & posted on a website, this entire dynamic makes it a very cost-efficient sharing tool that helps reduce unwanted advertisement costs.

Best Explainer Video Company in the USA

Explainer Mojo is the leading explainer video company in the USA that provides a wide range of services related to explainer video production all under one roof. Our team helps clients with the video scripts, animations, voice-overs, music, graphics, content & the entire process that comes along with explainer video production. We are market leaders when it comes to animated explainer video in the USA & its productions & costings. Explainer Mojo provides animated explainer video services at very competitive prices & on-time delivery of videos. Feel free to connect to Explainer Mojo, the leading explainer video production company in USA today.