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Posted on 7 March, 2022 by John Snow

본 연구는 2004년 1월 1일부터 2009년 12월 31일까지 6년간 3개 스포츠 전문 채널(KBS N Sports, MBC ESPN, SBS Sports)의 프로그램 유형별, 스포츠 종목별 방송 비중과 시청률의 분포를 조사하여 방송비중과 시청률과의 관계, 종목 편성의 다양성과 시청률과의 관계를 검증하였다 먹튀 . 종목 편성의 다양성은 Herfindahl-Hirshmann Index(HHI)를 적용한 지수와 TOP-four Index를 이용하여 분석하였으며 모든 시청률 자료는 AGB Nielson의 자료를 이용하였다. 연구결과 프로그램 유형별 방송비중은 스포츠중계, 스포츠정보, 비스포츠, 스포츠오락 순으로 나타났으며 시청률은 비스포츠, 스포츠중계, 스포츠오락, 스포츠정보 순으로 나타났다. 종목별 방송비중은 축구, 야구, 농구, 배구 순으로 나타났으며 시청률은 야구, 종합격투기, 축구, 배구 순으로 나타났다. 조사기간 동안 종목별 방송 편성의 다양성은 점차 감소하는...

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